"Design isn't just about creating; it's about bringing ideas to life and allowing art to spark memories"~ says Ivy.
At Sialia USA, we are excited to introduce Ivy, the brilliant mind behind the design of our logo and visual identity. As part of Generation Alpha, Ivy represents the future of creativity with her fresh perspective and innovative approach to design.
During a recent conversation with Ivy, she shared insights into her creative process and what drives her work. “I find a lot of inspiration in nature,” she explained. “Especially the mountains—they clear my mind and help me recharge.” This connection to nature influences her design philosophy, grounding her ideas while sparking creativity. She also mentioned that music often accompanies her design sessions, providing rhythm and flow to her work.
One thing that stood out in our conversation was Ivy's emphasis on collaboration. “I don’t see design as just a transactional process. It’s more like a partnership. I work with clients to bring their vision to life, and together we create something meaningful,” she said. For Ivy, each project is more than just fulfilling a brief—it's about building something special with the client.
Ivy also touched on what makes her stand out as a Gen Alpha designer. She approaches design through the lens of abstraction and concept, creating visuals that are more about feeling and impression rather than literal interpretation. Take, for instance, Sialia’s bluebird logo: instead of drawing a bird, Ivy focused on capturing the essence of the brand through subtle, imaginative forms. "It’s about evoking emotions and creating a lasting memory in the audience's mind," she explained.
Her passion for her craft is evident in how she talks about her process. “The most satisfying part of being a designer is transforming a client’s idea into a visual story that people connect with,” she said. Ivy also shared that she’s always sketching—constantly refining her ideas until they take shape into something concrete and impactful.
We’re proud to have Ivy on the Sialia team, using her remarkable talent and fresh ideas to elevate our brand. Keep an eye out for more of Ivy’s creative work as she continues to redefine what it means to blend art and business.
Stay tuned—there’s so much more to come!
